Content Management
CONTENT MANAGEMENT is yet another competency that's gaining critical acclaim in its prowess to create, manage and maintain content.
FLUID is integrated with a Content Management tool which facilitates a One-To-One application system for online marketing, selling, information, and self service. It allows you to take your customer through a lifecycle of interactive commerce and facilitates a committed customer relationship while increasing your business.
The one to one component is used to render it as a portal and personalize the content that is delivered. The content manager, alerts engine and rules engine are used for rule based content delivery. The Visitor manager provides input for rules engine to execute the rule and deliver the appropriate content.
FEATURES
Collaboration
- Empowers customers
- Improves service
- Simplified Site Maintenance
- Non-technical users can publish content, run reports and execute marketing campaigns without IT support, reducing bottlenecks and overall support costs.
- Personalized catalogs
- Notify site visitors
- Organize and maintain One-to-One site information
- Target marketing
- Cross selling
- Categorize content by pre-defined types
- combine and display multiple content characteristics
Publishing Center
The One-to-One Publishing Center enables distributed teams to work together using their favorite editors.
- Helps create, manage, and maintain content
- Displays categorized representation of your content stored in one-to-one database
- Workflow / access privileges
- Enable non-technical to manage content on-line
- Easy workflow and approval process for content pieces
Instant Publisher
The One-to-One Instant Publisher is used for one time content and casual users.
- Custom designed queries
- Web accessibility
- Easy to interface
- Facilitate workflow and ownership of content
Customization
- Visual Styler, sets colors, fonts, and logo
- Processes enable you to transform people-intensive processes and collaborations into self-service web applications.
- Move customer service and complex collaborations to the web -- and reconfigure them as often as necessary -- quickly and affordably. As a result, your organization becomes more agile and responsive to changing market conditions.
- Business analysts and technical staff can use Content Management to quickly configure web-enabled processes, delivering solutions in days, not months, significantly reducing IT cost and accelerating time to implementation.
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